In 2019, there are more than 1 million hair salons in the United States. That number doesn’t even include nail salons or day spas.
Clearly, the average American has a lot of salons to choose from.
So, how can you encourage clients to choose your salon over your competitors?
One of the best strategies is to focus on the details. A simple upgrade to high-quality towels can make a big difference to your clients.
Read on to learn what specific features to look for when you’re searching for the best salon towels.
Choose Bleach-Safe Towels
Hair stylists work with chemicals like bleach, hair dye, and toner that can stain towels. Bleach can leave unsightly spots on colorful towels. Hair dye can also leave streaks of color on white towels.
These chemicals don’t just affect the way the towels look, they also make towels wear out faster. Harsh chemicals can make fabric fray or unravel.
Stained towels can even make your salon business seem unprofessional.
That’s why it’s important to choose towels that can tolerate bleach and peroxide. Look for this feature in the product description or on the towel’s label.
Choosing bleach-safe best salon towels will save you money because you won’t need to replace your towels as often.
Look for 100% Cotton
No matter what you use a salon towel for, it needs to be absorbent, quick-drying, and soft. Towels with labels that say 100% cotton can meet all three of these needs.
Pure cotton is hypoallergenic, so cotton fabrics are safe for people with skin allergies. Your clients with sensitive skin won’t have to worry about having a reaction.
Unfortunately, pure cotton towels can shrink when they’re washed. That’s why you should search for ring spun cotton because it can stand up to repeated washings.
To make ring spun cotton, the fibers are spun into long strands and then woven into fabric. In regular cotton, the fibers are just twisted together to make yarn. Ring spun cotton is stronger, softer, more durable, and more absorbent than regular cotton.
If you’re searching for a high quality type of towel for your salon, search for 100% ring spun cotton towels. Your clients will love the soft feel and you’ll appreciate the durability.
Choose Towels That Are Moderately Priced
Since salons use so many towels, you shouldn’t spend a fortune on them. But, you also don’t want to choose the cheapest towels you can find.
Expensive towels will last a long time, but they’ll cost a lot of money up front. Plus, they’ll be expensive to replace. Cheap towels seem like a good deal until you have to buy replacement towels a few months later.
When you’re shopping, try to find a balance between quality materials and an affordable price tag.
Order Salon Towels Today
Whether you’re a hair stylist or a nail technician, you probably use best salon towels every day. That’s why you need to choose towels that are durable and absorbent, but also give your client a spa-like experience.
If you’re looking for high-quality towels for your business, purchase our best salon towels today.